Quiz 4 - 5 Things!

1 List 5 issues or barriers to global marketing

1Culture

 

2 Language

 

3 difference in consumer needs

 

4 law – jurisdiction, tax

 

5 technology

2 List 5 security threats or risks for e-commerce

1 virus

 

2 hackers

 

3 piracy

 

4 identity theft

 

5 phishing web site

3 List 5 ways the internet can be used for market research

1 target market research

 

2 blogs – gather feedback

 

3 social networking research

 

4 surveys

 

5 data mining, secondary data

4 List 5 web design  principles that can improve usability

1 personalisation

 

2 simple to understand – language

 

3 good graphics

 

4 search engine/ facility

 

5 big red button!!!

5 List 5 benefits of e-commerce.

1 expand customer base

 

2 24/7/52

 

3 collect customer data – CRM system

 

4 Fast and easy – many simultaneous users

 

5 lower cost

6 List 5 ways to improve trust and credibility

1 client relationship management

 

2 high quality service

 

3 good contact options – email, phone, fax, letter

 

4 customer feedback – listen and respond

 

5 privacy statement – terms and conditions

7 List 5 legal issue that affect e-commerce

1 internet gambling

 

2 domain name registration – trademarks

 

3 electronic transaction laws

 

4 copyright

 

5 confidential information protection

8 List 5 ways of using social networking

1 linking from social networking sites to business

 

2 Blogs

 

3 viral marketing

 

4 set up group in social networking – forums

 

5 advertising

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