1 List 5 issues or barriers to global marketing

1Culture

2 Language

3 difference in consumer needs

4 law – jurisdiction, tax

5 technology

2 List 5 security threats or risks for e-commerce

1 virus

2 hackers

3 piracy

4 identity theft

5 phishing web site

3 List 5 ways the internet can be used for market research

1 target market research

2 blogs – gather feedback

3 social networking research

4 surveys

5 data mining, secondary data

4 List 5 web design  principles that can improve usability

1 personalisation

2 simple to understand – language

3 good graphics

4 search engine/ facility

5 big red button!!!

5 List 5 benefits of e-commerce.

1 expand customer base

2 24/7/52

3 collect customer data – CRM system

4 Fast and easy – many simultaneous users

5 lower cost

6 List 5 ways to improve trust and credibility

1 client relationship management

2 high quality service

3 good contact options – email, phone, fax, letter

4 customer feedback – listen and respond

5 privacy statement – terms and conditions

7 List 5 legal issue that affect e-commerce

1 internet gambling

2 domain name registration – trademarks

3 electronic transaction laws

4 copyright

5 confidential information protection

8 List 5 ways of using social networking

1 linking from social networking sites to business

2 Blogs

3 viral marketing

4 set up group in social networking – forums

5 advertising