Schedule - 2011

WEEK
WEEK BEGINNING
TOPIC
REFERENCES
COMMENT
1
 18/07
Subject overview
History and development of the internet
Internet communication
Class Notes
Web site
Organisation and housekeeping
Internet Exercise 1
2
 25/07
Marketing communications
Search Engines, webcasts, blogs
discussion groups, E-mail
Class Notes
Web site, Blog
Case Study 1 set
3
 01/08
E-business, E-Commerce, E-Marketing
Global Marketing opportunities
Class Notes
Web site, Blog
Case Study 1 submit
4
 08/08
Internet Security
Internet crime
Class Notes
Web site, Blog
Case Study 2 set
5
 15/08
Basic Marketing Principles on the internet
Promotional Mix on the Internet
Class Notes
Web site, Blog
Case Study 2 submit
Assignment set
6
 22/08
Web site development, SEO
Web site management
Class Notes
Web site, Blog
Case Study 3 set
Ass. Topics Chosen
7
 29/08
Internet marketing Strategy
 
Class Notes
Web site, Blog
Case Study 3 submit
8
 05/09
Internet marketing applications
B2B
Public sector – not for profit
Class Notes
Web site, Blog
Case Study 4 set
 
9
 12/09
Internet marketing applications:
Industry Case studies
Class Notes
Web site, Blog
Case Study 4 submit
Ass.Outline submit
10
 19/09
Privacy and the Internet
Class Notes
Web site, Blog
Assignment workshop
11
10/10
Legal and Ethical Issues
Class Notes
Web site, Blog
Case Study 5 set
 
12
 17/10
E-commerce logistics, budgets
Web site metrics
Class Notes
Web site, Blog
Case Study 5 submit
13
 24/10
E-government strategy
G2B Internet
Class Notes
Web site, Blog
Assignment workshop
14
 31/10
Digital marketing elective topic
Class Notes
Web site, Blog
Assignment workshop
15
10th Nov
Assignment Presentations in class
 
 
16
24th Nov
Review -  Test
 
In class written test 2 hrs

 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Term Break 26/09/11 – 07/10/11
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