|
WEEK |
WEEK BEGINNING |
TOPIC |
REFERENCES |
COMMENT |
|
1 |
18/07 |
Subject overview
History and development of the internet
Internet communication |
Class Notes
Web site |
Organisation and housekeeping
Internet Exercise 1 |
|
2 |
25/07 |
Marketing communications
Search Engines, webcasts, blogs
discussion groups, E-mail |
Class Notes
Web site, Blog |
Case Study 1 set |
|
3 |
01/08 |
E-business, E-Commerce, E-Marketing
Global Marketing opportunities |
Class Notes
Web site, Blog |
Case Study 1 submit |
|
4 |
08/08 |
Internet Security
Internet crime |
Class Notes
Web site, Blog |
Case Study 2 set |
|
5 |
15/08 |
Basic Marketing Principles on the internet
Promotional Mix on the Internet |
Class Notes
Web site, Blog |
Case Study 2 submit
Assignment set |
|
6 |
22/08 |
Web site development, SEO
Web site management |
Class Notes
Web site, Blog |
Case Study 3 set
Ass. Topics Chosen |
|
7 |
29/08 |
Internet marketing Strategy
|
Class Notes
Web site, Blog |
Case Study 3 submit |
|
8 |
05/09 |
Internet marketing applications
B2B
Public sector – not for profit |
Class Notes
Web site, Blog |
Case Study 4 set
|
|
|
9 |
12/09 |
Internet marketing applications:
Industry Case studies |
Class Notes
Web site, Blog |
Case Study 4 submit
Ass.Outline submit |
|
10 |
19/09 |
Privacy and the Internet |
Class Notes
Web site, Blog |
Assignment workshop |
|
11 |
10/10 |
Legal and Ethical Issues |
Class Notes
Web site, Blog |
Case Study 5 set
|
|
12 |
17/10 |
E-commerce logistics, budgets
Web site metrics |
Class Notes
Web site, Blog |
Case Study 5 submit |
|
13 |
24/10 |
E-government strategy
G2B Internet |
Class Notes
Web site, Blog |
Assignment workshop |
|
14 |
31/10 |
Digital marketing elective topic |
Class Notes
Web site, Blog |
Assignment workshop |
|
15 |
10th Nov |
Assignment Presentations in class |
|
|
|
16 |
24th Nov |
Review - Test |
|
In class written test 2 hrs |
