Social Media Marketing

 

IAB Canada Intensive, One-Day Course in Social Media Marketing and Web 2.0

Course Outline

Industry Overview: Social Media + Web 2.0

  • Web 2.0 Defined
  • Social Media Defined
  • The Difference Between Web 1.0 and Web 2.0
  • Usage Stats: In Canada, and Across The Globe

How did Social Media Happen?

  • General Trends That Led to Web 2.0, Social Media
  • Understanding The New “One-To-Many” Conversation
  • The Impact Of Doing Nothing
  • How Marketers Have Reacted So Far
  • Opportunities Going Forward

The Social Media Toolkit:

Really Simple Syndication (RSS)

  • Defining RSS
  • The Power of RSS
  • Syndicating Content
  • Syndicating Advertising
  • The Difference Between RSS and E-mail Marketing
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

Tags and Tagging

  • Defining Tags
  • Organizing Information: Hierarchical vs. Tagging
  • How del.icio.us Works
  • How Tagging Helps Get Content Viewed
  • Internal Tagging:
  • Leveraging "Cloud" Tags

Online Social Networks

  • Defining Social Networks
  • Vertical and Niche Opportunities Within Online Social Networks
  • Finding and Following “Tribes” in Online Social Networks
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

Online Video

  • Canadians LOVE! Online Video
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

Microblogs/Blogs

  • Defining Blogs, Blogging
  • Monitoring and Analyzing Blogs
  • Corporate Blogging
    • Finding Your Company’s Blog Voice
    • Choosing Your Company’s Blog Platform
    • Joining The Conversation
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success
  • Additional Considerations
    • Splogs – Spam Blogs
    • Flogs – Fake Blogs

Podcasting

  • Defining Podcasting
  • Audio vs. Video
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

Social Media Applications & Widgets

  • Defining Widgets
  • Widgets As A Marketing Channel
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

Consumer Generated Content (CGC)

  • Defining CGC
  • Understanding the CGC
  • Enabling Consumers To Live Your Brand
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

Mashups

  • Defining Mashups
  • Mashups As A Marketing Channel
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

Life Streaming + Data Portability

  • Open ID, Facebook, Connect, Friendfeed, etc.
  • Marketing Considerations Going Forward

Wikis

  • Defining Wikis
  • The Wiki As A Marketing Channel
  • Examples of Marketers Embracing The Space
  • Benchmarks For Success

Optimizing Your website For Social Media

  • Choosing The Tools That Will Work Best For Your Brand/Business
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Mark Kasprzyk,
12 Jun 2011, 22:07
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